Factors affecting industrial marketing performance. Basically, the prices of products and services are determined by the interplay of five factors, viz. Industrial marketing department of higher education. Four key factors have been identified as influencing industrial market systems. What are the factors that influence industrial buying behavior. The various factors influencing international marketing are as follows. Specifically, this research is conducted to analyze the significant factors affecting the products purchased and. Three groups of factors influence industrial buying process, 1 the environment, 2 the organisation. What are the factors influencing pricing decisions in a. The most important factor affecting the industrial buying behavior. But with industrial marketing, were not talking about selling wholesale goods to stores, which then market those products to the public. Organizational purchasing behaviour occupies a central place in industrial marketing.
The industrial marketing environment spans from the time when product is being visualised and produced, where the environment comes into picture, to the state when the product e market where the factors. The macro environment the macro environment comprises those factors which are common to all firms in the industry. An industrial marketing person can be successful only if he accepts and understands the dynamics of the marketing environment. From the time of jawaharlal nehru to the time of mr. Simple market share, ones sales divided by industry sales in the relevant. Specifically, this research is conducted to analyze the significant factors affecting the products purchased and supplier selection, the marketing. In consumer marketing, products are often simple and can be mass marketed. Government policy, the economic climate and the culture within the countries in which. Here are the main differences between industrial marketing and consumer marketing. Government influence on the industrial marketing environment. A central part of the marketing process is to be aware of why a customer or buyer makes a purchase and without such an understanding, businesses find it hard to respond to the customer.
A large part of the current literature concerned with industrial. On the other hand, in industrial marketing, products are very nichespecific and require specialized knowledge on the part of both the buyer and seller. Journal of marketing and management, 1 1, 120, november 2010 1 factors affecting industrial goods buying decision making in a manufacturing company. Atal behari vajapayee there has been major influence of the government in the industry to protect the indian industries foreign investment or for that matter, foreign participation of any kind has not been allowed in the areas of defence, steel, drugs, fertilisers, machine. Pdf factors affecting industrial goods buying decision. In india it is durability that is important whereas in usa it is style that is appealing.